Bringing Joy to Daily Life through Quality Cookware
We believe cookware should do more than just cook; it should enrich daily life. Guided by our customers’ needs, we develop products with meticulous care and quality. We are committed to creating high-quality cookware that fosters family gatherings, preserves food culture, and brings people together at the table.
From Small Business to Global Cookware Leader
Founded in 1951 as Wahei Store, Wahei Freiz expanded from traditional metalware into a global company. By establishing international offices and refining logistics, it grew steadily. Today, Wahei Freiz focuses on creating high-quality cookware for diverse global markets, adapting to modern lifestyles while maintaining innovation and quality.
Born from Edo-era nails, Tsubame-Sanjo
evolved into a global metalware hub.
Tsubame-Sanjo’s metalworking roots date to the Edo period, beginning with nail-making by farmers. By leveraging copperware and Western-style cutlery skills, Tsubame-Sanjo evolved into a center for quality metal goods. Despite challenges, Tsubame-Sanjo continually adapted, paving the way for today’s thriving cookware and cutlery industry.
Kitchenware that Builds Connections from Tsubame-Sanjo. Sophisticated and practical tools crafted with the best materials and methods, connecting artisans with you and you with your loved ones. Genuine kitchenware that fits seamlessly into your life.
The cooking tools we use every day in our lives gather many memories with each use. Over time, these tools become special companions that feel deeply connected to their owners.
Tsubame City in Niigata Prefecture, known for its early metalworking industry, has become Japan’s top houseware producer. 'ENZO' was created from this tradition, honoring pioneers and local pride.