Development / Design
To Realize Cookware to Nurture Your Dining Table
The product specifications customers seek are becoming more diverse in terms of functionality, durability, and safety.
To design and develop cookware that nurtures your dining table, we research customer needs and trends in the food and food service-related industries while considering environmental impacts and our local industries.
Flexibility for Product Development
We bring our products with a broad perspective and creativity supported by our flexibility and responsiveness.
Flexible Attitude and Solid Responsiveness
Our flexible attitude toward development reflects “current” voices, and this is possible with our knowledge, technologies, and trust that have been nurtured since our establishment.
Cookware Development to Nurture Your Dining Table
Our development process is the same for either approach.
We are committed to providing better products, and our inexpensive products go through the same development process as those in the high-price range at the same standard with consistent quality.
Trusting Relationships with Partner Plants
Our joint developments with local industries and overseas manufacturers have been firmly supported by trusting relationships that have formed since our establishment.
Relationships with
Local Industries
- Get to know the strengths
of local plants - Become a bridge between manufacturers and consumers
- We select the best partner for each process at “Tsubame-Sanjo”, the historic center of metalworking.
- Achieve High-Quality Production through Production Management with Real-World Knowledge.
Relationships with Overseas Manufacturing Sites
- Long-lasting and Trusting Relationship with the Same Plants
- Product design in conformance
with the Japanese standard - trusting relationships and creative ideas, and process establishment ensure consistent quality standards with the production in Japan.
- Establishment of an inspection system to produce safe and reassuring products.
Wahei Freiz values visiting our partner plants in and outside Japan
to know the production sites and establish trusting relationships.
Over time, these experiences and understanding accumulate into
the knowledge, technology, and quality that shape our ideas.
Product Development as a Food Culture Creator
In addition to offering products with improved safety, reassurance, and peace of mind, we are also working to protect the environment by enhancing the usage efficiency of natural resources and energy and offering products to reduce food loss.
We strive to contribute to creating abundant lifestyles while developing and offering high-quality products to our customers.